Are you familiar with the Brazilian soft drink Guaraná? If you are not, learn about it here. It is my favourite soft drink of all time. But this is even better, for its sheer fabulousness.
This is Guaraná Jesus, the best-selling soft drink in the Brazilian state of Maranhão, supposedly outselling Coca-Cola.
(image from here)
This is why it is probably the best soft drink in the world (at least top ten):
(1) it's bright pink;
(2) it's called Jesus Guaraná after the man who created it (not the famous Jesus) who, legend has it, was an atheist;
(3) its slogans are: "o sonho cor de rosa" (pink dream); "fé no seu estômago" (faith in your stomach); and, my personal favourite, "abençõe sua sede" (bless your thirst).
I have heard that because Guaraná Jesus is not easily found outside Maranhão, and due to its evident style (you can't beat a fluorescent beverage), it is garnering a cool factor amongst hipsters.
Personally, I have yet to try the pink concoction, but I will certainly be on the lookout. The traditional Guaraná Antártica tastes sweet and refreshing, drawing its taste from the guaraná fruit the drink is derived from. But Guaraná Jesus is apparently overtly sweet, with hints of cinnamon and clover, and quite unpleasant.
But, jesus, does it look good.
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